Dr. Gayatri Ganu Managing Director, Mprex Healthcare Pvt. Ltd. Clinical Research for healthcare product is not merely a regulatory requirement now, you can utilize the clinical research for your marketing perspective as well. There are marketing tools to boost marketing strategies for the healthcare product. For this, we need to know the difference between marketing and sales:– Sales are something that can elevate your revenue stream, improve your profit and loss account, it can lead to direct sales. Whereas Marketing adds value to your product. It can add value proposition to your product and your market place. This can improve the recall value of your product. Clinical Research can very well improvise your marketing strategies.
